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Your affiliate marketing website needs traffic. Traffic is the life blood of any website. How do you get traffic and is it worth doing pay per click advertising? The answer is, well we are going to look at a couple of advertising method’ s that you can do to drive traffic to your website and hopefully you will be able to make an informed decision. If you want almost instant traffic then pay per click is the answer. But at what cost ? The cost can only be worked out after you have already started a campaign and can see some results coming in. This is an ongoing task of looking at results and seeing which headline pulls in more than another headline and so on. You will want to research the results of any advertising campaign that you do, so that you can tweak the ad to get the best results possible.

Traffic can be driven to your website by more than one method. Free traffic generation is of course better suited for the webmaster who is low on advertising funds. When you look at the pay per click advertising method, you will realise that the same work goes into keyword research as is done for free or organic search. The two methods then become different when looked at from the cost point of view. Meaning you are getting targeted traffic with both methods, but with the free method, if done correctly will drive traffic to your website for a lot longer and obviously for free.

The free advertising method of using articles for traffic generation does not give instant results, but once initiated will drive traffic for a long time. You will want to write articles on a regular basis and get them published on the major article directories. This will give even more exposure for your affiliate website and more sales will be made by you.

So, do you think it is better to do pay per click advertising or utilise the free method. The free method does take longer to get results but these results cost nothing in the monetary sense to achieve with longer lasting effect. What you will have to remember is, once the click is paid for that is it, whether you made a sale or not. On the other hand with the free method it cost nothing for the click and you have given the potential customer information, information is what searchers are looking for. If you have given them the opportunity to leave their contact information then you have more time to make a sale with your follow-up emails.

If you are looking for more information on how best to use the free advertising method then follow the link below. This website is dedicated to inform you about affiliate marketing.






Source by James Cole Robertson

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